3. When you order items from the Website, we need to know your name and address, postal address (and address for dispatch of the items you order), email address, telephone number, credit or debit card details (including expiry date) and any further information required to purchase the items. We also need to know the items you wish to order. We use this information to process your order and communicate with you accordingly in respect of your order.

4. Our privacy assurances as set out below apply to any information you provide as specified above to us in connection with your order from the Website.

5. You authorise us to use, store or otherwise process any personal information which relates to and identifies you, including but not limited to your name and address, email address, photographs of you, financial information such as credit status and bank and credit card numbers, and the items you purchase, to the extent reasonably necessary to enable us to process your orders. All such information collected by us shall be referred to in this Privacy Policy as “Personal Information” whether or not it is “personal information” within the meaning of the DPA and we shall treat it in compliance with the DPA.

6. We shall use best practice technical and organisational measures to ensure the security of Personal Information held by us. Due to the nature of the technology, we cannot however offer you guaranteed security of information. You shall in turn keep any passwords issued to you by us in order to enable you to order items or request repeat orders on this Website in strictest confidence and that you will not disclose them to any third party.

7. We may retain your Personal Information in the event that you wish to contact us at any time in relation to any item that you have ordered from the Website. If you wish to opt-out from the foregoing, please indicate your intention to opt-out at the time of ordering an item on the contact details section or please email us at sales@frenchgray.co.uk. In any event, we shall not hold your Personal Information for longer than 2 years from the date of your last order.

8. We would like to send you details of new products or services that may be of interest to you by email or post. We may also want to ask you for feedback and comments on our products. In accordance with the Privacy and Electronic Communications (EC Directive) Regulations 2003 (“Regulations”), you may indicate your refusal at any time to receive further communications of this nature from us.

9. We would also like to pass your postal address details to our carefully chosen business partners or affiliated associations in the event that you may wish to receive further information regarding other products and services which we believe may be of interest to you. On ordering from the Website you will be given an opportunity to opt-in or out of receiving such information. Even if you opt-in, in accordance with the Regulations, you will always be given opportunities every time our partners contact you to refuse any further communications from us or our business partners or affiliated associations. If however you do not opt-in, we shall not share your details with any third party, except as provided for elsewhere in this Privacy Policy.

10. You must ensure that all Personal Information you provide is accurate and complete and that all details (where applicable) contain your correct name and address and other requested details.

11. We may use your information to look at ways in which the Website can be improved and for the purpose of administration.  We may use aggregate information and statistics for the purposes of monitoring Website usage and traffic trends in order to help us develop the Website.  We may share your information and aggregate information with our service providers and other third parties for these purposes.  The statistics we provide will not however include any Personal Information. We may also provide your information to our customer service agencies for research and analysis purposes so that we can better understand purchase patterns and monitor and improve the service we provide. We or our agents and subcontractors may contact you by post, telephone or email to request your comments on the Website generally.

12. French Gray uses “cookies” which collect and store anonymous information passively from information which you upload in the course of ordering from us. This technology plays an important role in improving our Website. A “cookie” is a small text file with a unique identification number that is transferred from the Website to your computer so that we may identify your computer and passively track its activities through the Website.  Cookies are automatically transmitted to your browser and they then may be stored on your hard disk. They are used to personalise the nature and content of what you receive. However, cookies will not allow the Website to obtain any Personal Information that you have not disclosed at the time you make your order.

13. We shall not transfer your Personal Information to any countries outside of the European Economic Area which do not provide the same level of protection as in the United Kingdom.

14. You have the right to request a copy of the information which we hold on you and which is subject to the DPA (for which we may make a small charge) and correct any inaccuracies in your information.  You may make any such corrections (inclusive of blocking any Personal Information which is inaccurate or incomplete) at any time by emailing us at [sales@frenchgray.co.uk].  If you would like to review or modify any part of your Personal Information then you should email us at [sales@frenchgray.co.uk] or change your details via the contact details section on the Website. We remind you that you can at any time opt out of receiving any direct marketing in any medium notwithstanding any previous consent you may have given to French Gray permitting us to send you direct marketing.